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Your Mac provides several tools to help you identify it. The simplest is About This Mac, available by choosing About This Mac from the Apple menu in the upper-left corner of your screen. The other is the System Information app. Learn how to use these tools to identify your Mac.
Nov 09, 2016. Want to Use Official Facebook App For Mac or Facebook For Mac Desktop then watch the video and download and install official facebook apps on your MacBook ai. Log into Facebook to start sharing and connecting with your friends, family, and people you know. Use this information to find out which MacBook Pro you have, and where it fits in the history of MacBook Pro. Your Mac provides several tools to help you identify it. The simplest is About This Mac, available by choosing About This Mac from the Apple menu in the upper-left corner of your screen. Jul 31, 2018.
If you don’t have your Mac or it doesn’t start up, use one of these solutions instead:
- Find the serial number printed on the underside of your Mac, near the regulatory markings. It’s also on the original packaging, next to a barcode label. You can then enter that serial number on the Check Coverage page to find your model.
- The original packaging might also show an Apple part number, such as MLH12xx/A (“xx” is a variable that differs by country or region). You can match the Apple part number to one in the list below to find your model.
List of MacBook Pro models
MacBook Pro models are organized by the year they were introduced, starting with the most recent. Click the model name for detailed technical specifications.
MacBook Pro models from 2012 and newer can run the latest version of macOS. For models from before 2012, the latest compatible operating system is noted.
2020
MacBook Pro (13-inch, 2020, Two Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro16,3
Part Numbers: MXK32xx/A, MXK52xx/A, MXK62xx/A, MXK72xx/A
Tech Specs: MacBook Pro (13-inch, 2020, Two Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro16,3
Part Numbers: MXK32xx/A, MXK52xx/A, MXK62xx/A, MXK72xx/A
Tech Specs: MacBook Pro (13-inch, 2020, Two Thunderbolt 3 ports)
MacBook Pro (13-inch, 2020, Four Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro16,2
Part Numbers: MWP42xx/A, MWP52xx/A, MWP62xx/A, MWP72xx/A, MWP82xx/A
Tech Specs: MacBook Pro (13-inch, 2020, Four Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro16,2
Part Numbers: MWP42xx/A, MWP52xx/A, MWP62xx/A, MWP72xx/A, MWP82xx/A
Tech Specs: MacBook Pro (13-inch, 2020, Four Thunderbolt 3 ports)
2019
MacBook Pro (16-inch, 2019)
Colors: Silver, space gray
Model Identifier: MacBookPro16,1
Part Numbers: MVVJ2xx/A, MVVK2xx/A, MVVL2xx/A, MVVM2xx/A
Tech Specs: MacBook Pro (16-inch, 2019)
Colors: Silver, space gray
Model Identifier: MacBookPro16,1
Part Numbers: MVVJ2xx/A, MVVK2xx/A, MVVL2xx/A, MVVM2xx/A
Tech Specs: MacBook Pro (16-inch, 2019)
MacBook Pro (13-inch, 2019, Two Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro15,4
Part Numbers: MUHN2xx/A, MUHP2xx/a, MUHQ2xx/A, MUHR2xx/A, MUHR2xx/B
Tech Specs: MacBook Pro (13-inch, 2019, Two Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro15,4
Part Numbers: MUHN2xx/A, MUHP2xx/a, MUHQ2xx/A, MUHR2xx/A, MUHR2xx/B
Tech Specs: MacBook Pro (13-inch, 2019, Two Thunderbolt 3 ports)
MacBook Pro (15-inch, 2019)
Colors: Silver, space gray
Model Identifier: MacBookPro15,1, MacBookPro15,3
Part Numbers: MV902xx/A, MV912xx/A, MV922xx/A, MV932xx/A, MV942xx/A, MV952xx/A
Tech Specs: MacBook Pro (15-inch, 2019)
Colors: Silver, space gray
Model Identifier: MacBookPro15,1, MacBookPro15,3
Part Numbers: MV902xx/A, MV912xx/A, MV922xx/A, MV932xx/A, MV942xx/A, MV952xx/A
Tech Specs: MacBook Pro (15-inch, 2019)
MacBook Pro (13-inch, 2019, Four Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro15,2
Part Numbers: MV962xx/A, MV972xx/A, MV982xx/A, MV992xx/A, MV9A2xx/A
Tech Specs: MacBook Pro (13-inch, 2019, Four Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro15,2
Part Numbers: MV962xx/A, MV972xx/A, MV982xx/A, MV992xx/A, MV9A2xx/A
Tech Specs: MacBook Pro (13-inch, 2019, Four Thunderbolt 3 ports)
2018
MacBook Pro (15-inch, 2018)
Colors: Silver, space gray
Model Identifier: MacBookPro15,1
Part Numbers: MR932xx/A, MR942xx/A, MR952xx/A, MR962xx/A, MR972xx/A, MUQH2xx/A
Tech Specs: MacBook Pro (15-inch, 2018)
Colors: Silver, space gray
Model Identifier: MacBookPro15,1
Part Numbers: MR932xx/A, MR942xx/A, MR952xx/A, MR962xx/A, MR972xx/A, MUQH2xx/A
Tech Specs: MacBook Pro (15-inch, 2018)
MacBook Pro (13-inch, 2018, Four Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro15,2
Part Numbers: MR9Q2xx/A, MR9R2xx/A, MR9T2xx/A, MR9U2xx/A, MR9V2xx/A
Tech Specs: MacBook Pro (13-inch, 2018, Four Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro15,2
Part Numbers: MR9Q2xx/A, MR9R2xx/A, MR9T2xx/A, MR9U2xx/A, MR9V2xx/A
Tech Specs: MacBook Pro (13-inch, 2018, Four Thunderbolt 3 ports)
2017
MacBook Pro (15-inch, 2017)
Colors: Silver, space gray
Model Identifier: MacBookPro14,3
Part Numbers: MPTR2xx/A, MPTT2xx/A, MPTU2xx/A, MPTV2xx/A, MPTW2xx/A, MPTX2xx/A
Tech Specs: MacBook Pro (15-inch, 2017)
Colors: Silver, space gray
Model Identifier: MacBookPro14,3
Part Numbers: MPTR2xx/A, MPTT2xx/A, MPTU2xx/A, MPTV2xx/A, MPTW2xx/A, MPTX2xx/A
Tech Specs: MacBook Pro (15-inch, 2017)
MacBook Pro (13-inch, 2017, Four Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro14,2
Part Numbers: MPXV2xx/A, MPXW2xx/A, MPXX2xx/A, MPXY2xx/A, MQ002xx/A, MQ012xx/A
Tech Specs: MacBook Pro (13-inch, 2017, Four Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro14,2
Part Numbers: MPXV2xx/A, MPXW2xx/A, MPXX2xx/A, MPXY2xx/A, MQ002xx/A, MQ012xx/A
Tech Specs: MacBook Pro (13-inch, 2017, Four Thunderbolt 3 ports)
MacBook Pro (13-inch, 2017, Two Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro14,1
Part Numbers: MPXQ2xx/A, MPXR2xx/A, MPXT2xx/A, MPXU2xx/A
Tech Specs: MacBook Pro (13-inch, 2017, Two Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro14,1
Part Numbers: MPXQ2xx/A, MPXR2xx/A, MPXT2xx/A, MPXU2xx/A
Tech Specs: MacBook Pro (13-inch, 2017, Two Thunderbolt 3 ports)
2016
MacBook Pro (15-inch, 2016)
Colors: Silver, space gray
Model Identifier: MacBookPro13,3
Part Numbers: MLH32xx/A, MLH42xx/A, MLH52xx/A, MLW72xx/A, MLW82xx/A, MLW92xx/A
Tech Specs: MacBook Pro (15-inch, 2016)
Colors: Silver, space gray
Model Identifier: MacBookPro13,3
Part Numbers: MLH32xx/A, MLH42xx/A, MLH52xx/A, MLW72xx/A, MLW82xx/A, MLW92xx/A
Tech Specs: MacBook Pro (15-inch, 2016)
MacBook Pro (13-inch, 2016, Four Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro13,2
Part Numbers: MLH12xx/A, MLVP2xx/A, MNQF2xx/A, MNQG2xx/A, MPDK2xx/A, MPDL2xx/A
Tech Specs: MacBook Pro (13-inch, 2016, Four Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro13,2
Part Numbers: MLH12xx/A, MLVP2xx/A, MNQF2xx/A, MNQG2xx/A, MPDK2xx/A, MPDL2xx/A
Tech Specs: MacBook Pro (13-inch, 2016, Four Thunderbolt 3 ports)
MacBook Pro (13-inch, 2016, Two Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro13,1
Part Numbers: MLL42xx/A, MLUQ2xx/A
Tech Specs: MacBook Pro (13-inch, 2016, Two Thunderbolt 3 ports)
Colors: Silver, space gray
Model Identifier: MacBookPro13,1
Part Numbers: MLL42xx/A, MLUQ2xx/A
Tech Specs: MacBook Pro (13-inch, 2016, Two Thunderbolt 3 ports)
2015
MacBook Pro (Retina, 15-inch, Mid 2015)
Model Identifier: MacBookPro11,4
Part Number: MJLQ2xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Mid 2015)
Model Identifier: MacBookPro11,4
Part Number: MJLQ2xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Mid 2015)
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MacBook Pro (Retina, 15-inch, Mid 2015)
Model Identifier: MacBookPro11,5
Part Numbers: MJLT2xx/A, MJLU2xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Mid 2015)
Model Identifier: MacBookPro11,5
Part Numbers: MJLT2xx/A, MJLU2xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Mid 2015)
MacBook Pro (Retina, 13-inch, Early 2015)
Model Identifier: MacBookPro12,1
Part Numbers: MF839xx/A, MF840xx/A, MF841xx/A, MF843xx/A
Tech Specs: MacBook Pro (Retina, 13-inch, Early 2015)
Model Identifier: MacBookPro12,1
Part Numbers: MF839xx/A, MF840xx/A, MF841xx/A, MF843xx/A
Tech Specs: MacBook Pro (Retina, 13-inch, Early 2015)
2014
MacBook Pro (Retina, 15-inch, Mid 2014)
Model Identifier: MacBookPro11,2
Part Number: MGXA2xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Mid 2014)
Model Identifier: MacBookPro11,2
Part Number: MGXA2xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Mid 2014)
MacBook Pro (Retina, 15-inch, Mid 2014)
Model Identifier: MacBookPro11,3
Part Number: MGXC2xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Mid 2014)
Model Identifier: MacBookPro11,3
Part Number: MGXC2xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Mid 2014)
MacBook Pro (Retina, 13-inch, Mid 2014)
Model Identifier: MacBookPro11,1
Part Numbers: MGX72xx/A, MGX82xx/A, MGX92xx/A
Tech Specs: MacBook Pro (Retina, 13-inch, Mid 2014)
Model Identifier: MacBookPro11,1
Part Numbers: MGX72xx/A, MGX82xx/A, MGX92xx/A
Tech Specs: MacBook Pro (Retina, 13-inch, Mid 2014)
2013
MacBook Pro (Retina, 15-inch, Late 2013)
Model Identifier: MacBookPro11,2
Part Number: ME293xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Late 2013)
Model Identifier: MacBookPro11,2
Part Number: ME293xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Late 2013)
MacBook Pro (Retina, 15-inch, Late 2013)
Model Identifier: MacBookPro11,3
Part Number: ME294xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Late 2013)
Model Identifier: MacBookPro11,3
Part Number: ME294xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Late 2013)
Mac spyware scan. MacBook Pro (Retina, 15-inch, Early 2013)
Model Identifier: MacBookPro10,1
Part Numbers: ME664xx/A, ME665xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Early 2013)
Model Identifier: MacBookPro10,1
Part Numbers: ME664xx/A, ME665xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Early 2013)
MacBook Pro (Retina, 13-inch, Late 2013)
Model Identifier: MacBookPro11,1
Part Numbers: ME864xx/A, ME865xx/A, ME866xx/A
Tech Specs: MacBook Pro (Retina, 13-inch, Late 2013)
Model Identifier: MacBookPro11,1
Part Numbers: ME864xx/A, ME865xx/A, ME866xx/A
Tech Specs: MacBook Pro (Retina, 13-inch, Late 2013)
MacBook Pro (Retina, 13-inch, Early 2013)
Model Identifier: MacBookPro10,2
Part Numbers: MD212xx/A, ME662xx/A
Tech Specs: MacBook Pro (Retina, 13-inch, Early 2013)
Model Identifier: MacBookPro10,2
Part Numbers: MD212xx/A, ME662xx/A
Tech Specs: MacBook Pro (Retina, 13-inch, Early 2013)
2012
MacBook Pro (Retina, 15-inch, Mid 2012)
Model Identifier: MacBookPro10,1
Part Numbers: MC975xx/A, MC976xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Mid 2012)
Model Identifier: MacBookPro10,1
Part Numbers: MC975xx/A, MC976xx/A
Tech Specs: MacBook Pro (Retina, 15-inch, Mid 2012)
MacBook Pro (15-inch, Mid 2012)
Model Identifier: MacBookPro9,1
Part Numbers: MD103xx/A, MD104xx/A
Tech Specs: MacBook Pro (15-inch, Mid 2012)
Model Identifier: MacBookPro9,1
Part Numbers: MD103xx/A, MD104xx/A
Tech Specs: MacBook Pro (15-inch, Mid 2012)
MacBook Pro (Retina, 13-inch, Late 2012)
Model Identifier: MacBookPro10,2
Part Numbers: MD212xx/A, MD213xx/A
Tech Specs: MacBook Pro (Retina, 13-inch, Late 2012)
Model Identifier: MacBookPro10,2
Part Numbers: MD212xx/A, MD213xx/A
Tech Specs: MacBook Pro (Retina, 13-inch, Late 2012)
MacBook Pro (13-inch, Mid 2012)
Model Identifier: MacBookPro9,2
Part Numbers: MD101xx/A, MD102xx/A
Tech Specs: MacBook Pro (13-inch, Mid 2012)
Model Identifier: MacBookPro9,2
Part Numbers: MD101xx/A, MD102xx/A
Tech Specs: MacBook Pro (13-inch, Mid 2012)
2011
MacBook Pro (17-inch, Late 2011)
Model Identifier: MacBookPro8,3
Part Number: MD311xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (17-inch, Late 2011)
Model Identifier: MacBookPro8,3
Part Number: MD311xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (17-inch, Late 2011)
MacBook Pro (17-inch, Early 2011)
Model Identifier: MacBookPro8,3
Part Number: MC725xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (17-inch, Early 2011)
Model Identifier: MacBookPro8,3
Part Number: MC725xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (17-inch, Early 2011)
MacBook Pro (15-inch, Late 2011)
Model Identifier: MacBookPro8,2
Part Numbers: MD322xx/A, MD318xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (15-inch, Late 2011)
Model Identifier: MacBookPro8,2
Part Numbers: MD322xx/A, MD318xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (15-inch, Late 2011)
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MacBook Pro (15-inch, Early 2011)
Model Identifier: MacBookPro8,2
Part Numbers: MC723xx/A, MC721xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (15-inch, Early 2011)
Model Identifier: MacBookPro8,2
Part Numbers: MC723xx/A, MC721xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (15-inch, Early 2011)
MacBook Pro (13-inch, Late 2011)
Model Identifier: MacBookPro8,1
Part Numbers: MD314xx/A, MD313xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (13-inch, Late 2011)
Model Identifier: MacBookPro8,1
Part Numbers: MD314xx/A, MD313xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (13-inch, Late 2011)
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MacBook Pro (13-inch, Early 2011)
Model Identifier: MacBookPro8,1
Part Numbers: MC724xx/A, MC700xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (13-inch, Early 2011)
Model Identifier: MacBookPro8,1
Part Numbers: MC724xx/A, MC700xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (13-inch, Early 2011)
2010
MacBook Pro (17-inch, Mid 2010)
Model Identifier: MacBookPro6,1
Part Number: MC024xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (17-inch, Mid 2010)
Model Identifier: MacBookPro6,1
Part Number: MC024xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (17-inch, Mid 2010)
MacBook Pro (15-inch, Mid 2010)
Model Identifier: MacBookPro6,2
Part Numbers: MC373xx/A, MC372xx/A, MC371xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (15-inch, Mid 2010)
Model Identifier: MacBookPro6,2
Part Numbers: MC373xx/A, MC372xx/A, MC371xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (15-inch, Mid 2010)
MacBook Pro (13-inch, Mid 2010)
Model Identifier: MacBookPro7,1
Part Numbers: MC375xx/A, MC374xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (13-inch, Mid 2010)
Model Identifier: MacBookPro7,1
Part Numbers: MC375xx/A, MC374xx/A
Newest compatible operating system: macOS High Sierra 10.13.6
Tech Specs: MacBook Pro (13-inch, Mid 2010)
2009
MacBook Pro (17-inch, Mid 2009)
Model Identifier: MacBookPro5,2
Part Number: MC226xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (17-inch, Mid 2009)
Model Identifier: MacBookPro5,2
Part Number: MC226xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (17-inch, Mid 2009)
MacBook Pro (17-inch, Early 2009)
Model Identifier: MacBookPro5,2
Part Number: MB604xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (17-inch, Early 2009)
Model Identifier: MacBookPro5,2
Part Number: MB604xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (17-inch, Early 2009)
MacBook Pro (15-inch, Mid 2009)
Model Identifier: MacBookPro5,3
Part Numbers: MB985xx/A, MB986xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (15-inch, Mid 2009)
Model Identifier: MacBookPro5,3
Part Numbers: MB985xx/A, MB986xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (15-inch, Mid 2009)
MacBook Pro (15-inch, 2.53GHz, Mid 2009)
Model Identifier: MacBookPro5,3
Part Number: MC118xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (15-inch, 2.53GHz, Mid 2009)
Model Identifier: MacBookPro5,3
Part Number: MC118xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (15-inch, 2.53GHz, Mid 2009)
MacBook Pro (13-inch, Mid 2009)
Model Identifier: MacBookPro5,5
Part Numbers: MB991xx/A, MB990xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (13-inch, Mid 2009)
Model Identifier: MacBookPro5,5
Part Numbers: MB991xx/A, MB990xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (13-inch, Mid 2009)
2008
MacBook Pro (15-inch, Late 2008)
Model Identifier: MacBookPro5,1
Part Number: MB470xx/A, MB471xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (15-inch, Late 2008)
Model Identifier: MacBookPro5,1
Part Number: MB470xx/A, MB471xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (15-inch, Late 2008)
MacBook Pro (17-inch, Early 2008)
Model Identifier: MacBookPro4,1
Part Number: MB166xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (17-inch, Early 2008)
Model Identifier: MacBookPro4,1
Part Number: MB166xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (17-inch, Early 2008)
MacBook Pro (15-inch, Early 2008)
Model Identifier: MacBookPro4,1
Part Number: MB133xx/A, MB134xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (15-inch, Early 2008)
Model Identifier: MacBookPro4,1
Part Number: MB133xx/A, MB134xx/A
Newest compatible operating system: OS X El Capitan 10.11.6
Tech Specs: MacBook Pro (15-inch, Early 2008)
Learn more
In its latest push toward becoming a video-first company, Facebook is said to be working on a video content delivery app designed for set-top streaming boxes like Apple TV.
Citing sources familiar with the company's plans, The Wall Street Journal reports Facebook is developing a tvOS app to bring video content — and advertising — to TV screens in living rooms around the world.
Facebook has been mulling a video-centric streaming app for years, but executives decided to put plans into action last summer. Still in development, the app is said to be more focused on video than current offerings developed in partnership with set-top box companies like Roku. Instead of allowing users to view photos and other media, the rumored app would not contain 'non-video content,' sources said.
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Facebook's unnamed project is the social network's latest bid to gain a slice of the television advertising pie, the report said. While a launch date has yet to be revealed, the video app is expected to arrive as the next step in Facebook's play for video, and soon TV, viewers. Internal preparations for a push into video began in 2014, and employees began referring to the social platform's future as a type of 'mobile TV,' sources said.
The firm's Facebook Live live-streaming service, deployed as part of its native iOS app and online, has proven a success, with millions of users tuning in to various streams since its launch. It is unclear if the rumored tvOS service will include Facebook Live content or pure long-form original content. Media companies and digital stars claim to be in talks with Facebook to provide original 'TV format' scripted and unscripted shows, content suitable for set-top streaming.
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As always, ad money is driving the shift in priorities. With products like Facebook Live and the newly rumored Apple TV initiative, Facebook is looking to horn in on the time people spend watching live television. Depending on whether the efforts make an impact, advertising revenue should follow.
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Today's report failed to specify a definitive timeline for launch, but Facebook will be going head-to-head against established media entities like YouTube if and when a tvOS app materializes.
Facebook App For Macbook Pro
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